What Is The Seinfeld Star Up To Today?

Because the Tide Super Bowl spot was filmed in the midst of the coronavirus pandemic, things were a bit different on-set. In fact, the ad's director wasn't even present. Instead, he called into the soundstage where Alexander and a small crew were working.

In the commercial, Alexander animates a teen's "Jason Alexander hoodie" by giving off a number of different expressions as the garment is drooled on by a dog and stuffed into a stinky gym bag. Meanwhile, in the background, The Greatest American Hero theme song (which Seinfeld fans will recognize from George's answering machine) plays. "I think I've used every facial muscle I have to create those expressions," Alexander said. "I think there are maybe a dozen expressions in the finished commercial, but I can tell you that there were close to 1,500 photographs taken in that one day" (via People).

Alexander will be featured next in The Gettysburg Address, an upcoming documentary about the story of Abraham Lincoln's Gettysburg Address.