The Viral Lip 'Bloss' Look Can Give Your Pout Extra Hydration

Lip "bloss" is versatile for its ability to effortlessly provide shine, color, and comfort to the lips. Certain products, like fan-favorite Tarte Maracuja Juicy Lip Balm, are made with ingredients that benefit lips. This includes grapeseed oil, goji, acai, and Vitamin E. The result is a nourishing lip product that is perfect for all ages. In a TikTok, user @kspader79 notes that the Tarte Maracuja Juicy Lip Balm is perfect for what she referred to as "mature lips." In another TikTok, user @jmdimov shows off this product's various shades. 

An affordable alternative is Burt's Bees Glossy & Glow Balm. It contains coconut and olive oil to keep the lips moisturized. In her TikTok review, user @kkrystalmarie says she is "obsessed" with this product and described it as a dupe for the Tarte Maracuja Juicy Lip Balm. Annie Lawless Jacobs, the founder and CEO of Lawless Beauty, explained to Byrdie the appeal of lip "bloss." She said, "For years, we wore ultra-matte liquid lips and now I see people opting for hydrating formulas that feel as beautiful as they look. [Gloss-balm hybrids] are cushiony, add the perfect amount of color, and anyone can apply them day or night." 

Best of all, you can choose to wear lip "bloss" with a full face of glam, or it can help you pull off the no-makeup-makeup look.