The MyPillow Guy's Net Worth Is Even Higher Than You Think

As CNBC notes, Mike Lindell knew nothing about making pillows when he set out to bring his creation to life, cutting up foam and testing various iterations before the design was completed. He set up a kiosk at the local mall but sold less than a hundred pillows. Thankfully, one of those buyers ran a local home show in Minneapolis and, after inviting Lindell to join him there, he sold out completely.

MyPillow was founded proper in 2004. Lindell is the inventor and patent owner of the pillow's unique design, according to Celebrity Net Worth, and has grown his company from a workforce of five to over 1,000. The company's first infomercial, released in 2011, cost around $500,000 and aired approximately 200 times a day. Over the following year, Lindell reportedly sold $100 million worth of pillows. MyPillow Inc. now generates a whopping $280 million in revenue per year.

Lindell subsequently branched out into beds, linen, and pet beds, and has manufactured around 30 million pillows to date. As he told CNBC, "I look back now, and I go, 'The only way that we were able to do that was divine intervention.'" Whether it was divine intervention or not, Lindell's gamble paid off, as Celebrity Net Worth puts his fortune at an estimate of $300 million.