Your Guide To False Eyelash Materials

While past false lash trends have veered toward the dramatic, these days the natural look reigns. "I think customers want beautiful lashes that stand out but don't look fake," Haley Chipman, founder and CEO of Pro Lash, told Harper's Bazaar.

To achieve this look, reach for the scissors. Measure and cut the lashes to fit your eye. You can also take this idea further by cutting each strip into multiple pieces. "I find they're easier to apply and you can control them a lot easier when they fit your eye," makeup artist Amanda Wilson told CNN.

When applying glue, Joanna Simkin, a celebrity makeup artist, suggests waiting 30 seconds to allow it to be sticky but not too wet, per Allure. She also recommends looking down into a mirror when attaching the strip for an easier, more ergonomic application.