Why This Controversial Snickers Ad Has The Internet Fuming

The commercial that was released in Spain features an influencer named Aless Gibaja at a restaurant with a friend. Gibaja orders a "sexy orange juice" per Metro Weekly. Both the waiter and friend of the influencer look at him almost with disgust before the friend hands him a Snickers ice cream bar. The influencer is then replaced by a more stereotypically masculine man with facial hair and black sunglasses on his head instead of his previous pink set. 

Almost instantly, this commercial was criticized for the homophobia it depicted. Spain's LGBT State Federation sent out a tweet stating, "It is shameful and regrettable that at this point there are companies that continue to perpetuate stereotypes and promote homophobia. If you need some training for next time, here we are, Snickers."

A Twitter user commented, "#Snickers the new gay conversion therapy bar...? Was this commercial just unsealed from a time capsule? How ridiculous in 2021?!?! #Mars @SNICKERS should be ashamed!!" According to Yahoo! News, the brand has pulled the ad and issued an apology. "At the Snickers brand we take the rights of equality and inclusion very seriously and we believe that anyone has the right to show themselves as they are," the statement (translated from Spanish) reads. "From Snickers we want to apologize for the misunderstanding that our new advertising campaign may have caused."