What We Know About Gwen Stefani's New Makeup Line

For Gwen Stefani, makeup is as important as making music — the two go hand in hand. "To be able to dress up and get the makeup look that went with it, that was the champagne," she told Vanity Fair. "I always felt like the songs were a gift from God, and I was chosen to have them." But Stefani's love of makeup came far before music came into her life. "You know how certain things just are, and you don't really know why? ... I always played dress-up. I always played with glamour and makeup," she added. "I guess it's just part of my DNA."

Before co-founding No Doubt in 1986 (via The Guardian), Stefani was working behind a makeup counter in her hometown of Anaheim. "It was a really fun thing ... because what I loved about it was the feeling people would get from me," she told Vanity Fair. "When we were done and they looked at themselves and said, 'I had no idea I was this pretty' or 'I didn't know I could look like this.'"

"With GXVE, I wanted to create makeup that would make me the best makeup artist," Stefani concluded. "I wanted to make something that was comfortable but long-wearing."