What Happened To Fur After Shark Tank?

Fur's acceptance of "Shark Tank" investor Lori Greiner's offer seemed to offer a sigh of relief following a tense stand-off between founders Laura Schubert and Lillian Tung and the sharks. However, Greiner's deal was never implemented, and neither the brand nor investor have publicly disclosed the reason for the fallout, per Innovationify. Nevertheless, long-time friends and Harvard classmates Schubert and Tung haven't given up on their brand.

The founders used their initial "Shark Tank" success to leverage product placement in major retailers like Neiman Marcus, Free People, Goop, Amazon, Urban Outfitters, and Ulta. Innovationify reports that Fur boasts a net worth of around $30 million as of 2023, with approximately $5 million in annual sales. A small employee pool of about 11 to 50 individuals currently runs the multi-million dollar company, per Fur's LinkedIn profile. Indeed, the company's small size and discretion toward brand-altering investors allows Fur to stay true to its initial mission: desexualizing and normalizing pubic hair care.

"When we first started Fur, many industry veterans advised us to remove the word pubic from the packaging," co-founder Tung shared in a Three Ships Beauty interview. "When big retailers, editors, and industry experts tell you this, it's hard not to consider it, but I'm so glad we stood up for ourselves, as there's nothing to be ashamed of." Schubert echoed similar sentiments in a Coveteur interview: "Our whole brand is to make people comfortable with their bodies."