The Runway-Approved Makeup Trend You're Going To Want To Try ASAP

Glitzy makeup and soft-yet-bold shades are all over the runway but one trend in particular is standing out. The color from eyeshadows are leaking onto, and around, the nose bridge to create a "butterfly effect" (not literally). Allure called the look "butterfly bridge makeup" where vibrant colors at their brightest in the inner crescent of the eyes are slowly blended out vertically — towards the brow bone and the lower lash line. With eyeshadow concentrated in this area of the face, the makeup trend looks like the wings of a post-modern butterfly.

Deviate, a genderless fashion brand, employed the butterfly wings to complement the colors in their graphic dresses for their runway debut, per Allure. Makeup artist Kabuki, who was behind all of these looks for Deviate, seems to have out-of-the-box thinking listed on his resume of stunning makeup looks — many of which don't stick to the "rules." Makeup artists like Laura Yard gave us electrifying variations of the look while Etro's inverted butterfly wings take the color outwards. Chloe used silvery metallics in their runway show while Gucci emphasized the highlighted wings with face ornaments.