The Real Reason Pretty Little Thing Clothes Are So Cheap

PopBuzz reported back in 2019 that customers had found what looked like labels from cheaper clothing brands had been ripped out of their PrettyLittleThing items. In an attempt to resell these cheaper items at a higher price, PrettyLittleThing then had their own labels stitched over the older ones. Once one Twitter user posted their findings, it caused a ripple effect of other customers rushing to their closets to see if it was true. One user found a terrible stitch job in their clothing and said they're "not gonna be shopping on pretty little thing anymore" (via Twitter). 

As a result, the fast-fashion brand has seen some lawsuits come from the alleged fraud of false sale prices, according to The Fashion Law. However, PrettyLittleThing fought back, claiming that they were protected under the First Amendment, giving them a "right to promote and advertise the products at issue." At the end of the day, it is a shame to not get exactly what you wanted, but that's the gamble of fast-fashion. As The Atlantic points out, the rise of brands like PrettyLittleThing can be attributed to people's need to wear a different #OOTD of every day. So, if all you care about is looking good for the 'Gram, that's what you get with PrettyLittleThing whether it's a scam or not.