The Hair Care Brand Created By Beyoncé's Stylist

Part of the reason her brand is so powerful is its personal inception. Speaking with Influenster about her road to success, Wendy Iles shared that she originally created the hair care products just to use on herself. 

"Starting Iles Formula was never on the plan, ever," she said. "It takes a lot of courage to actually put your name on a bottle, develop a formula, and sell it to the world. It's not just being a passionate hairdresser and being good at what you do. I first developed [Iles Formula] just for me on set. It was my celeb clients who pushed me off the cliff because never in a million years had I thought to take those formulas public." 

Her secret to balancing her role as a celebrity stylist with a growing brand is the power of saying "No" — something we could all afford to do from time to time. "So the inspiration? There was no inspiration about going public, but it takes every breath I breathe," she shared. "I'm still trying to juggle my A-listers, because they rely on me too and I don't want to let them down. I'm learning to say no more often and make space for Iles Formula and my celeb clients. It's a lot, but I'm good with pressure and I love what I do."

Iles' commitment to quality and self care shine through into her work and her products. If you're looking for a new shampoo or serum, check out Iles Formula.