Meet LaShae Kimbrough, The Breakout Star Of The LuLaRich Documentary

"LuLaRich" isn't the first time that LaShae Kimbrough set out to tell the truth about LuLaRoe in a documentary. Vice produced a half-hour report on why retailers started leaving the company in 2019 and interviewed Kimbrough.

"I didn't know people would fall in love with me, and that's not why I did it," she told TVLine. "This is not my first documentary. When I did the Vice documentary on LuLaRoe, people barely noticed. This time, it feels like everyone noticed, and I never thought in a million years that a response of this magnitude could come from it. Not even close. I am just as surprised as anybody."

When Kimbrough first began working at LuLaRoe, it was in the home office in Corona, California, onboarding new retailers, as she explained in "LuLaRich." When she saw the kind of money some of the women in the new multi-level marketing company were making, she decided to become a retailer herself. But she also saw things at LuLaRoe that made her want to speak out.

"I'm fine with getting subpoenaed," Kimbrough said (via TVLine), regarding potential repercussions from the owners should she speak out about her experience at the company. "They can't say I'm lying because I have receipts. No one is going to threaten me or come for me. Just let us have our documentary, and I'm going to keep it moving."