Katrina Cukaj to Lead WarnerMedia Ad Sales – The Hollywood Reporter

WarnerMedia has named Katrina Cukaj lead of ad sales and client partnerships.

In her new role Cukaj will oversee the AT&T-owned media company’s go-to-market sales team as well as its client partnerships efforts. That will include sales for the upcoming ad-supported version of HBO Max, set for June.

Cukaj, a more than 20 year veteran of the company (she previously led CNN ad sales), was most recently lead of marketing, creative and network partnerships for WarnerMedia. She will continue to report to JP Colaco, the head of advertising sales for WarnerMedia, who joined the company last October.

Cukaj succeeds Joe Hogan, who will leave WarnerMedia after more than 30 years.

“The last two decades at WarnerMedia have equipped me with the vital experiences to guide our team and our clients through this pivotal moment in our industry, as the market itself and consumer’s needs rapidly evolve,” Cukaj said in a statement. “We are inducting a new generation of consumers, whose palates will be whetted only when the power of world-class storytelling franchises and innovative technology combine. It is exciting to know that our team is collaborating to build experiences that give advertisers a pathway to serve those consumers with relevant and resonate brand storytelling.”