DoorDash's Sesame Street Commercial Has The Internet Divided

While DoorDash highlights neighborhood business in its 2021 Super Bowl commercial, the delivery company, itself, is hardly a local enterprise (via Twitter). That's one issue that has some of Twitter seeing red. "I mean, you want to corrupt Miss Piggy, that sucks too ..." posted one enraged viewer, "But GROVER IS NOT A CORPORATE SHILL!!!" Another seconded, writing, "I feel weird about Sesame Street being used for corporate advertising." Perhaps Big Bird was driven into corporate advertising because of " rising rental prices on Sesame Street?" asked a third.  

Sesame Street, however, had its own motivations for partnering with the delivery company. Through the partnership, DoorDash offered $1 to Sesame Workshop for every order between Super Bowl Sunday 2021 and the following Monday. The publicity worked. Less than two hours into the big game, Sesame Street proudly tweeted that it had successfully raised $1 million. Proceeds will go to support its programs in refugee response, autism acceptance, and COVID-19 response, among others (via Sesame Workshop).