100 Thieves Adds Twitch Streamer AustinShow to Talent Roster
Gaming organization 100 Thieves has added Twitch streamer AustinShow, who prefers not to share his legal name, to its roster of content creators.
Under the deal, AustinShow will continue to post regular content on his self-titled Twitch channel where he has hosted talk and dating show programs since 2018. The streamer has 1.3 million followers on the Amazon-owned platform.
AustinShow, who recently hosted Dare Package for gaming network VENN, will also explore additional content formats and work with the organization’s team at the Los Angeles-based Cash App Compound. “I had a blast working with 100 Thieves last year on The Cash App Trivia Show, and I’m looking forward to continuing the partnership,” said AustinShow, in a statement.
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“This is a dream step forward in my career, and having 100 Thieves’ full support opens up so many doors to the type of content I can create for my fans, and now for 100 Thieves fans,” he added. “I can’t wait to continue working with all of the org’s talented content creators; I have no doubt that we will feed off each other’s creative energy to create some really engaging and fun content.”
AustinShow joins a slate of creators including esports commentator turned content creator CouRageJD, Fortnite streamer BrookeAB, bilingual Twitch streamer Neekolul and YouTuber Valkyrae.
100 Thieves founder and CEO Matthew “Nadeshot” Haag said of the signing, “We’re big fans of Austin’s over here at 100 Thieves. I’ve been especially impressed by his incredible balance of authenticity to the Twitch community and creative programming and storytelling. His superpower as a creator is his ability to weave compelling storylines across a variety of creators, and we’re thrilled to be working with him.”
The organization was founded in 2017 as a hybrid gaming and lifestyle brand, which includes Call of Duty esports league, Los Angeles Thieves. Late last year, the company signed with CAA to expand its content slate across all areas of digital media.
